About Atto
Atto is a tech entrepreneurship school and online community for the world’s most promising female founders.
Atto is named after the metric prefix ‘Atto’ – championing that great things can be built through tiny actions and micro amounts of capital.
Our mission is to democratise entrepreneurship, making it accessible to all – empowering the next generation of female founders to build global, scalable and sustainable tech companies.
Founded in 2019, Atto was created to fill a gap in the education space by creating hands-on and action-oriented programs that teach women to create a startup on their own terms.
Atto 2019 batch at the in-person demo day in Melbourne, Australia.
So, why the name Atto? Well, atto is a metric unit system prefix – and a very small one at that. 10⁻¹⁸, or one quintillionth in fact. With the rise of micro VC, equity crowdfunding, revenue-based funding and indie capital – we believe that tech companies can be built through tiny wins and mindful amounts of investment for the long term. This is in contrast to the “growth at all costs” – or “unicorn or die” Silicon Valley ethos.
Atto was founded by Kate Kendall of Indie Labs. After mentoring female founders over the years and building several tech companies, Kate noticed that first-time founders struggled with the same challenges. If they couldn’t code, they were blowing tens of thousands of dollars on unproven tech, waiting around for the perfect tech cofounder, or heading to event-after-event without progressing. They might have been working on an idea that wasn’t truly a high-growth tech startup and struggling with scale. If they had made it to the investment level, poor advice, investors, and terms (especially outside of Silicon Valley) may have diluted their cap table too much for further financing.
By focusing on building purposeful MVPs, and growing customer relationships and revenue early, founders operate from a place of power – and can focus on what’s most important in a startup’s early days. Atto seeks to build a pipeline of ambitious, skilled, and confident female founders.
Check out Atto’s Team, Testimonials, Accelerator, Academy & FAQ.