Key outcome: creating a plan for your first landing page

Description: key startup metrics (for different business models), north stars, key marketing metrics, goal setting and growth targets, engagement metrics, MRR / ARR, KPIs, how to measure, creating a business dashboard, what to measure and when, different measures for different business models, and more.

Educator: Cheryl Mack

Bio: Cheryl is the CEO of Aussie Angels, and on a mission to democratise angel investing in Australia & NZ. She’s an active angel investor with 20+ investments and a syndicate with over 120 investors. She’s a strategic advisor for several startups, and in her spare time, she’s a mentor for programs including Startmate and Founder Institute. A community-builder at heart, she recently held leadership roles at Stone & Chalk, and the Australian Computer Society. Before that she was the CEO of StartCon for 4 years, and created the APAC-wide Pitch for $1M competition. In case that’s not fun enough for you, Cheryl is also regularly featured on Startup Daily as the Pitch Doctor.

Companies: Aussie Angels