AMA with Cool Points Club: Leanne Bats & Jussara Bierman (Atto 2021)
Cool Points Club is the world's first negative carbon rewards program. Unlike other rewards programs, where the points result in ‘buying more’ or ‘flying more’, further exacerbating our climate problem, each ‘Cool Point’ is 1KG of permanent carbon removal and become unique non-fungible tokens (NFTs). Creating digital collectable, to treasure and trade - all while cooling the planet.
Co-founders Leanne Bats and Jussara Bierman joined the Atto 2021 Accelerator and afterwards joined the Atto Academy membership for more ongoing support.
During this AMA with Atto’s Program Manager Lana Weal, the co-founders share their experience with Atto, their story of creating Cool Points Club, the first initiatives they’ve launched, and what else we can look forward to from Cool Points Club.
Watch the AMA with co-founders Leanne Bats & Jussara Bierman from Cool Points Club
Timestamps
00:00 Introduction to Leanne Bats
01:55 Introduction to Jussara Bierman
03:12 What is Cool Points Club? And what sparked the idea for it?
06:11 What were the first steps you took to get started on your idea?
09:50 How did you come across Atto and at what stage were you at?
12:07 What were you expecting to get out of the Atto program before you started?
13:05 How did you juggle your time during the program while working full time? And what is your first initiative, CoolGram?
15:35 What happens on the Cool Points Club side to remove carbon after people pay for CoolGram?
18:05 How much carbon have you taken out of the atmosphere so far?
18:30 How did you feel going through the Atto program? How has your business mindset changed?
20:00 What was your experience after getting coaching with Kate?
22:40 What is Islands of Cool? And how did you get started with NFTs?
26:24 What is an NFT?
28:00 How does Islands of Cool work and how do people get involved?
30:10 How did you come up with your brand and what’s your approach to marketing?
32:40 How would you summarise your first year of business? And what’s next?
37:15 What would you say to yourself pre-Atto or what would you say to other early-stage founders thinking about getting started?
41:00 How do you maintain this fun approach to work?
45:30 Any final thoughts? And what can we look forward to from Cool Points Club?